Rules Management

Let's talk about Rules. I believe it's one of the most innovative features we have added within our application. Rules basically allows for a client to define markups, discounts, value add offers that can be something as generic as a 200-dollar coupon booklet, or a 2-night free stay with something or something informative they want to communicate to the end person. They also have the ability to define onboard credits. An Onboard credit is something that we have designed primarily to meet market requirements. for example, when cruise lines stopped discounting, they allowed travel agencies to use a part of their commission to offer onboard credits or they themselves started offering onboard credits. Out of that came onboard credits which allows our clients over various complex rules to derive the exact amount that the customer is going to get maybe from the supplier, or from the agency or both. Or something that's very specific to cruise, which is the cruise deposit fix. The cruise lines came up with a promotion that allows someone to pay half a deposit. But their technologies do not support providing that reduced deposit amount. We actually had to build a rule type that allows our clients to go in and show that. The deposit amount, so the customers would actually be paying less rather than the full price the cruise lines weren't returning. Any of these rules, all share the same set of filters that they can be applied for. Our clients can choose from cruise line or airline, down to a ship, down to a particular sailing, down to a particular a flight number, on a given day. They have the ability to set these up. Their entire marketing campaign, so they automatically turn on and off without manual intervention, for activating or inactivating these rules. Some of the other complex rules we built have been built around that, would be the ability to define caps on what a customer can give away from their commission.

Affiliates Module

Affiliates Module was actually designed with the vision that any one of our clients could have subsites, agents, that are working from home, independent contractors, or just other referral sites that they want to provide their booking engine to. And then track sales, commissions and affiliate marketing. One of the other ways affiliate module can be used is, if clients are doing adwords on Google or Bing, they wanted to give in to metasearches, like skyscan or Kayak. They can give them unique id’s that allows them to price the product differently, it allows them to track searches, sales. They can completely customize the look and feel if they want. They can have multiple brands completely customized to their own look and feel. They can turn features on and off at an affiliate level, from something as simple as, if they want to make the email address required in the booking paths, to something more complex like, Oh I want to customize the header, the footer, the CSS. I also want different google analyst tracking or web trends tracking.