The way that travel is researched and booked continues to change as technology evolves. To succeed in the travel business today, you need to make sure your business keeps pace. Recent advances in technology can probably help you streamline your business and possibly tap into new revenue streams. The cruise industry has experienced the most explosive growth the over the past few decades and the increasing popularity of cruising worldwide has made selling cruise vacations an important part of any travel business selling leisure travel.
A good Cruise booking engine can provide users with live connectivity with cruise lines for the latest availability and pricing as well as detailed ship and cabin information connected to media rich content including interactive deck plans to assist in selecting the right cabin for a specific customer’s preference or needs. These online booking engines can include a vast amount of cruise line information to assist in the shopping process. Live access to cruise line supplier content also ensures the most up to date availability and pricing is used.
There are also a variety of cruise related product options for your business. Today’s innovative cruise booking engine can go way beyond just completing a cruise booking. Critical components that are sometimes used with the booking engine like a cruise data cache which is ideal for those looking for the latest updates on cruise line pricing and sailing availability in a standardized file format. For those looking just for detailed descriptions and images to assist during the research process, cruise line static content can be accessed for a fee. This content includes detailed descriptions of cruise lines, cruise ships, cabin categories as well as itinerary information. Descriptions are linked to media files & rich content such as cabin photos, ship images and deck plans. The cruise line static content is typically fully integrated with the cruise booking engine or sometimes it can be purchased separately.
Today’s cruise booking software features allow a business owner to easily adjust a product’s selling price by defining their own markup, discount, value add offers and more. In addition to the basic functions such as markup and discount, today’s cruise booking engine can incorporate custom rule types such as fixed cruise deposit amount, master promotions and agent commissions. Business owners can even define additional filters to define the specific type of booking or selling channel they want to apply a specific business rule to. The wide variety of rule filters that can be defined include the ability to define a rule for a specific website, supplier, travel dates, destination and more. These powerful business rule features allow price adjustments or offer to even be defined according to the day week and time of day a booking is made. Newly added or modified rules are usually applied almost instantly, ensuring the best deals are offered and your offering competitive in today’s crowded marketplace.
Finding the right cruise booking engine for your travel business is important, finding the right travel technology partner can be even more important.
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