With the entire cruise booking software available in the market today, how do you identify the best solution to help your online travel business succeed? For example, many quickly learn that there is more than language and currency capabilities to consider when choosing the right technology solution to expand your travel business internationally.
There are often local market requirements that need to be properly addressed before an application can be successfully introduced into a new market. There can be huge differences between developing a product so that it is generic enough to work across markets versus “localizing” a product. Just as the languages and currencies used may vary in different countries, the regulations regarding consumers and the disclosure of information during the selling process may be different. Your technology needs to be flexible enough to handle these market distinctions.
Cruise booking software that manages fast, live connections with the relevant cruise supplier content is an important key element for online success. This is a good example of when “global” content sources may not be applicable to the local market, requiring integration of “local” content sources to provide the products customers are looking for in that specific market. The technology you choose needs the flexibility to easily integrate the right combination of global and local content so that you are offering the products customers in that market are looking for.
The cruise booking software you choose should also include the ability to define flexible business rules that allow you to adjust how a product is offered based on your business. Some travel agents may want to offer a discount to customers who book their travel arrangements using the agency’s online booking tool as a way to encourage the use of this cost-effective channel. While others may look to offer a lower price on a specific preferred Supplier they work closely with. The main thing you’ll want to consider is you will need flexibility in defining how and when specific price adjustments apply.
And since today’s consumers have more options available to them than ever before, you will want targeted messages and custom offers as part of your marketing tools. Access to an online travel booking engine that quickly and easily defines special offers can be a critical tool when you are looking to easily highlight where the best deals are or a specific offer can be found.
Today’s cruise booking software needs to provide the ability to quickly respond to competitive threats, identify market trends and easily include special offers you want to highlight. Consider a solution with robust reporting tools that can help you keep track of important information about your bookings as well as isolate search statistics to know what customers are searching for and identify potential product gaps or pricing issues.
This type of information can be a powerful tool when analyzing or making adjustments to your business plan.
Finding the right technology solution for your travel business is important, finding a technology partner who understands the need to localize product can be even more important.
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