Travel Booking Engines Should Be Full Service

There are so many different options for consumers to purchase travel products, so what makes a consumer choose one retailer versus another? The answer usually comes down to price, service or convenience. Whether you are selling a bottle of fine wine or a hotel room for the night, chances are one or all of these criteria will be considered by your customers when they make their purchase. Choosing which travel booking engine to use is no different for today's tech-savvy online traveler.

First, make sure you offer the best value and price to reach today's price-driven consumers. Your online booking engine must be able to search the best sources for content to make sure the best pricing and availability is used. Accessing the low rates offered by air consolidators is one way to get the best fares for your clients. Different air consolidators do specialize in different regions, so you'll want flight booking software that allows you to simultaneously search multiple air consolidators for the best fares.

You'll also need the ability to adjust the selling price quickly and easily. You should look for a travel booking engine that allows you to include value add offers right in the fare availability display and easily provide the expertise and service that only a professional travel professional can offer. Travel agents can be a great resource to find the best deal possible and help consumers who are trying to make sense of all the options available. You are your customers travel expert, so make sure you give your clients the VIP treatment they deserve. Flight booking software should allow both agents and consumers shopping online to select seats, request meals and add loyalty program information to their airline reservation. You'll want to negotiate the best deals possible with the airlines and promote any special deals or amenities that are available.

Make sure your travel booking engine is convenient for customers to use and remember today's consumer has become accustomed to shopping using a variety of devices. Some exclusively use their handheld device to research and purchase travel. Others may start their initial search using their handheld device but switch to a tablet or laptop to complete the purchase. And you will always have the more traditional consumer who may research options online, but prefer to speak with a travel professional when making travel plans.

To serve all these customers, your online travel booking engine must allow you to distribute your products and serve your customers via several online channels. You will need an application that supports Business to Business (B2B) for those customers using call centers. For this, you will want to consider an application that is easy to use and requires little agent training. For those consumers shopping via your website, you'll need a Business to Consumer (B2B) application that allows you to promote special deals and value add offers. And of course for those "on the go" consumers, you'll need a mobile ready application to fit any device. Ease of use and convenience are important when deciding on the right airline booking solution for your travel business, choosing the right technology partner.