Making an airline reservation has never been easier. Today's traveler can book flights using a variety of devices, including their mobile phone or tablet. Most airlines have had their own online air booking engines for decades and most of the larger carriers have launched dedicated mobile apps for their most frequent and loyal customers. The increasing popularity of the air mobile app has been driven by a population that is always on the move and prefers not to carry their tablet or laptop with them. Research has shown that many initiate their search using airline booking software on a handheld mobile device, but later switch to a tablet or laptop to finalize the booking. All they need is to download the air mobile app of their choice on their cell phone and log-in.
But airlines are not the only ones with mobile Apps to book airline reservations. The airline booking software available today can easily enable any travel business to cater to clientele on the move. Optional Air Mobile Apps can take full advantage of all the powerful features and functionality that come with an online booking engine. The content source you choose to use can be a critical decision, so you'll want to evaluate the different options. Do you plan to use your own IATA credentials and GDS ID to make bookings and issue tickets? Do you work with a Host Agency or Air Consolidator? Will the application you choose need the ability to simultaneously search multiple sources for the best airfare? Each of these are possible scenarios to consider when making a decision on the type of air booking engine you'll need to be successful.
Today's easy to use airline booking software allows agency owners to train their agents quickly and get them selling faster. Agents are no longer required to learn complicated GDS codes required to access the latest airline schedules and availability. Many of today's online air booking engines for travel agents use the same simple screens that consumer booking engines use. Powerful marketing tools allow agency owners to deliver targeted messages to agents and/or consumers shopping online about a specific sale fare or promotion they are offering. Whether they need to adjust a product's selling price, or research which distribution channels are the most effective, agency owners have more tools an information at their fingertips than ever before. Pre-set business rules help eliminate potential agent errors and allow an agency owner the ability to control a products selling price when consumers shop via the online booking engine connected to an agency's website. There are even solutions for who want to control their own User Interfaces while still taking advantage of the powerful tools offered by an existing air booking including access to live pricing, availability & booking capabilities.
Finding an airline booking engine with the right combination of options for your business can be a critical decision for your business. Finding a technology partner that will help you reach today's mobile consumer with the content they are looking for can be just as important.
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