The new year provides a sense of a fresh start and is a great time to get things in order and make some changes to improve our personal and professional lives. It is an excellent time evaluate the travel technology solutions your using and to reflect on the previous year's success and failures so you can adjust your business plan moving forward. A key factor to consider is what travel trends consumers will be looking for in the coming year and what travel technology solutions are available for you to reach them. Luckily there are a ton of trend forecasters out there studying consumer trends and ready to share what they believe will be "big" in travel over the next 12 months. Some of the suggestions you have probably heard before such as longer trips for many Baby Boomers and the increasing popularity of cruise vacations.
The rise of sustainable travel and Ecotourism is a trend that can be associated with the fact that so many consider preserving natural resources and protecting the environment extremely important. As a result, many have not only adjusted how they live on a daily basis, but also how and where they decide to spend their vacation.
The physical fitness craze has even spilled over into travel with may now looking to make their travel plans around various races or events they plan to compete in. To capture this market, some have started to develop city packages around events such as marathons or other races that their clients are participating in. A local running club or sports team can sometimes be an excellent source of information and may even be able to provide a list of potential interested clients. Music festivals and other major events also draw huge crowds and can be an excellent opportunity to create a custom package for potential out of town customers interested in attending the event.
Activity based vacations have become popular with today's consumer looking to do something more than just sitting on a beach sipping a cold drink. Scuba diving packages, rock climbing expeditions and even bicycle vacation packages are all becoming increasingly popular. You need to Identify where the sales opportunities are and what travel technology solutions are available to pull it all together.
And don't forget that the mobile revolution is one of the biggest social trends of all, so look for travel technology solutions built using the latest responsive technology to ensure your online solution is easily available to customers regardless of the type of device they choose to use. Research indicates that many consumers use different devices as they research and eventually purchase products online. For example, many consumers start their initial research using their smartphone, but switch to a Laptop to complete the purchase. Others may choose to use a handheld device exclusively. Either way, you need to be ready to serve these customers on the device they choose.
Finding a travel technology solution with the right combination of options for your business can be a critical decision. Finding a technology partner that will help you reach today's mobile consumer can be just as important.
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