Today's mobile phones are not just used for phone calls, they are used to perform a wide variety of everyday tasks. Smart phones are packed with features that include more than the ability to listen to music or take a picture using the built-in camera. Today's mobile devices can check email, access social media, perform online banking transactions and even get driving directions. The old flip phone from 20 years ago has been replaced with a powerful handheld computer that can do almost anything. And the online revolution over the past decade has helped pave the way for retailers to quickly expand their online retail presence to include these sophisticated handheld mobile devices.
As the processing capabilities of handheld devices improved, we began to see what some refer to as the App explosion. The term "app" was derived by shortening of the term "software application" when designed to specifically run on mobile devices like a smart phone or tablet. Most devices sold today come with pre-installed software such as web browsers for internet access including calendars and email as well as map programs for directions and even apps to purchase music or videos. Travel companies were quick to recognize the potential benefits of mobile technology and have embraced it as part of their product distribution plan. There's a mobile app for almost everything today and the popularity of the mobile booking engine is changing the way consumers research and book flights.
As a result, online travel agencies began to quickly develop air mobile apps that take advantage of all the benefits an online booking engine offers combined with the ease and mobility of using a smart phone to book a flight. A mobile booking engine is a great way for any travel agent to serve their clients "on the go" or reach a new generation of travelers who exclusively use their smart phones and tablets to research and book their travel.
Travel agency online booking engines with optional air booking mobile apps use cutting edge mobile technology integrated with the most innovative online booking engines available in the market today. Many are designed to support a client's own unique "Look & Feel" with the headers, footers and style sheets customized for each client to provide a seamless online experience for their customers. Complete private label versions are also available where clients can change the complete layout of their online booking solution.
A mobile booking engine should be designed to automate processes, increase revenues and reduce the time and effort required to complete an online transaction. It can quickly extend the reach of any online travel agency and Live access to airline content is provided to be sure the most up to date availability and pricing is used. A travel agency's online booking engine should be flexible as well as scalable and so should their technology partner. Finding the right mobile booking engine for your online travel business will play an important role in determining your online success. Finding the right technology partner may be even more important.
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