Thursday 5 March 2015

Do You Have The Right Airline Booking Engine?

The travel industry has been experiencing explosive growth in online sales over the past decade which has made choosing the right online booking engine a critical decision for any travel business. And with online airline ticketsales increasing every year, having the right airline booking engine is more important than ever. Flight booking software can serve as B2B, B2C and B2B2C applications that will automate processes, increase an agency's revenues and reduce time and effort required to complete an airline booking. Applications should be easy to use Easy to Use for travel agents and consumers alike.

Most travel agents look for an online booking engine that allows for the headers, footers and style sheets to be customized to maintain their unique brand identity and provide a seamless online experience for their customers. Complete private label versions are also available for those looking to customize the complete layout of the flight reservation system to match their own specific requirements. There are even state of the art Air Mobile Apps available that allow any agency to expand the reach of their travel booking engine to hand held devices. The most advanced online booking applications utilize responsive technology to provide greater support of various mobile and tablet screen sizes so customers can easily view and navigate through the booking process regardless of the device they are using.

Many airline booking engines provide “live” connectivity with airlines to be sure the latest pricing and availability is used. Some airline booking software even has the ability to simultaneously search multiple content sources for the best price, allowing our clients to combine their own content with content from one or more sources.

The revenue management tools that booking software includes is an important factor that can vary greatly. Most include the ability to simply adjust a products selling price, but it is the level of flexibility in setting up these business rules where systems can vary tremendously. Most have the ability to mark up or mark down a product's selling price by airline, but some go much further to include itinerary, class of service, dates and much more.

Reporting capabilities are also an important factor to track your business and help you make adjustments along the way. Who are your top producers? What are the top origin and destination city pairs your customers are searching for? Do you have what your customers are looking for? Some applications include robust reporting capabilities that not only allow you to track your bookings, but some even include search statistics that will quickly and easily let you know what clients are searching for on your website. This can be valuable information to consider when reviewing any negotiated fare agreements with airlines.

With so many options available in the market today, it is important to choose the travel booking solution that is right for your business. So best for you to do some research and find the right airline booking engine for your business. You will be glad you did.

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