The
right Hotel Booking Engine can add value to the overall service a travel agency
provides to its customers whether it is for a corporate or leisure travel. Adding a hotel booking allows agents to
provide a more complete service to their customers by making all of the travel
arrangements for their trip with the added bonus of providing incremental commissions
for the agent.
An online travel booking solution should be designed to reduce the time and the effort required to research and complete a travel-related booking. For a hotel booking engine to truly bring value, it should include
access to rich content such as pictures and area maps as well as detailed
descriptions of the property and room amenities to assist with selecting the
right hotel property during the shopping process. For some travel businesses, the need to be
able to offer and book the special deals associated with a specific agency consortium the group can be essential. All this content
needs to be fully integrated with both Business to Business and Business to
Consumer sales channels to avoid the headache of managing multiple booking
applications to run your business.
Many
need a choice when deciding which content source their online booking application
will use to access the content. This allows
them to offer their customers the right supplier content at the right
price. A flexible online booking
application should provide a variety of content sources to choose from or
provide the ability to easily add content sources for the Client.
A
Hotel Booking Engine should be designed to make it quick and easy for agents
and consumers to research and complete a hotel booking. It should be abundant with content such as
detailed hotel descriptions, pictures, and area maps to assist with selecting
the right hotel property during the shopping process. And to make sure
you are reaching those millennial consumers who shop for nearly everything
using their smartphone, the application should use responsive technology that
automatically adjusts the screen display layout based on the type of device
being used.
Your
online booking application should be easily customized to match your brand
identity and provide a seamless online experience for your customers. For some applications, this can be as simple
as customizing the headers, footers and style sheets to match your specific
branding. For others, a complete private
label version may be the better choice so the layout as well as “Look
& Feel” can be changed to meet your specific requirements.
Product
features such as automatic email confirmations sent to customers from your
email address that provides easy access for customers to add payment are time-saving features to look for when evaluating the various options available. Another might be a booking reminder feature
that alerts Customers and Agents that a payment is due is another feature to
consider. Identifying the right
combination of content and product features for your hotel
booking engine can be a critical decision, finding the right technology a partner can be just as important.
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