Does Your Travel Booking Engine Compete

The online travel marketplace is so competitive that you can almost wonder how any travel agency other than the largest Online Travel Agencies (OTA) can survive.  But the technology solutions available today allow any size agency to compete with easy to use online travel booking solutions that allow them to automate processes, increase revenue and reduce the time and the effort required to complete a transaction.

With the online market so crowded, it is important that your Travel booking engine provides the brand management tools you need to customize the look and feel to match your company.  Some of the best-hosted travel solutions use a unique sub-hosted domain to further protect your brand identity by providing the ability to easily customize the headers, footers and style sheets.  You have worked hard to build your brand image and your website and online booking solution should be an extension of your brand.

Whether your customers prefer to make their travel arrangements directly with you -or- they prefer to shop and book online, your travel booking solution needs to provide the ability to serve them quickly and easily.  Affiliate & distribution features allow you to quickly connect affiliate users and websites to your travel booking engine.  Mobile friendly applications use innovative responsive technology that can automatically adjust the layout of the booking engine’s User display based on the type of device being used.

Depending upon your business, you may want to consider access to multiple selling channels that can be easily managed using a single application.  This type of feature can allow you to easily set up additional users and quickly connect additional affiliated websites to your online booking engine.  Administrative functions such as profile and preference management tools provide the ability to turn on/off a number of available features.  Translating the online booking engine templates into another language can either be accomplished using pre-set translated templates or easy administrative tools that allow the client to translate your travel booking engine User templates.

Today’s travel booking solutions can bring content for airlines, hotels and even cruise lines into a single platform that allows a User to dynamically build their own custom package.  This is a huge advancement compared to the days when travel agents had to use several different systems to book a packaged vacation.  Agents no longer have to use one system to book an airline seat, another for hotel accommodations and perhaps a third for booking a cruise or ground transportation.  The process of coordinating a cruise with flights and hotel accommodations can be a complex process that takes hours.   Fortunately, the dynamic packaging solutions available today streamline the entire process with dynamic packaging modules that allow agents or consumers to custom package a cruise, airline reservations, hotels accommodations and other travel products in real-time for example.

Finding the online travel booking engine with the right combination of features for your travel business can be difficult and critical to your success.  Finding a technology partner that can help your travel business drive efficiency through innovation can be just as important.